"A Delicious Alternative to Jelly
Sweethearts Three Makes Kosher Chocolate Palatable"
The Jewish Advocate (March 6, 2001)
It’s that time of year again! Time for all your favorite traditional
foods. Homemade charoseth. Bubbe’s matzah ball soup. Jelly rings.
Until recently, there were not many options when it came to Pesadich
desserts. All the delicious wonders which were enjoyed at other
festivals and lifecycle events were put off-limits for one week
Fortunately, the hand-crafted candy-makers at Sweethearts Three,
Inc. have come up with an answer. "The customer demand was so high
for kosher for Passover candy, we just
couldn’t say no," explains Chocolatier Jill Schwab, who has been
making and selling chocolates and other delicious treats with her
mother since 1981.
Though their confections have always been certified kosher, under
supervision of the Vaad Harabonim of Mass., Sweethearts Three recently
decided to transfer their creative process to a special set of machines
which are kosher for Passover.
"There really isn't anywhere to get [handmade] kosher for Passover
chocolates," Schwab observes. "In fact, there aren't many places
to get handmade chocolates period, but this is a new product and
our customers are very excited."
In order to make their shop kosher for Passover, all non-Passover
ingredients and products had to be stored away in a separate area.
As Sweethearts Three already had two kitchens, keeping the chometz
separate from the Pesadich was not all that difficult. However,
the process of making the pareve kitchen kosher for Passover was
still a large undertaking.
"We had to get a whole new melter," Schwab notes, "which
was a big deal."
Schwab also had to secure special supervision and supply lines
from new vendors.
"We worked with a new company in Brooklyn which we had never worked
with before," Schwab recalls. "There are only a limited number of
vendors who do kosher for Passover ingredients."
Even so, Schwab says that the effort has attained its own just
"Sweethearts Three Passover chocolate will provide a delicious
alternative to the mass-produced, pre-packaged, usually costly products
available for Passover," Schwab suggests.
Now in its third generation (Jill's daughter acts as "official
taster"), Sweethearts Three is looking forward to growing their
business and having this new venture provide a new and convenient
opportunity for customers to stay involved with their product.
"Many people go away over Passover so they do not have to kasher
their own kitchens," Schwab says. "Next year, we hope to expand
this particular initiative to the popular Passover package tours.
I think there is a big opportunity to sell to these people as well."
In the meantime, Schwab is looking forward to providing this new
service to her established client base in the Greater Boston area.
"Where we already serve a need for kosher chocolate in general,
our customers are looking forward to being able to have the same
quality chocolates all year round," she says.
top | back